Wednesday, 8 October 2014

CD / DVD digipack

what is a digipack?
  • Card packaging
  • Gate fold effect
  • 4-8 panels
  • more info than traditional case
  • Special editions / limited edition / collectors edition, this is a marketing tool
  • often additional material, extra disc, poster, lyrics, booklet




The above image is that of the front cover of the Kings Of Leon new album 'Mechanical Bull'.  It is packaged in the card material as digipacks would be expected to be and also has the gate fold effect as expected. On the front cover it is a very simple design that has been carried out and used in other merchandising and advertising for their new album to help people to recognise the album when they see it.

However there is also another design that you could have which is below, they may have done this so that the audience has a choice as to what one they would want to buy, but the similarity between both of the covers is that they both contain the same sign image that is the title of the album.
 
 
 
 
The back cover of the album is the same for both of the albums, and has exactly what you would expect of a CD digipacks.
 
 
 
 

No comments:

Post a Comment