Thursday, 25 September 2014

Post Modernism and the Music Video

Post Modernism is:
  • Remodelling the past
  • Transforming iconic images
  • Satarising
  • Intertextuality
  • Adding to past tradition - inovative
  • Mixing genres
  • Playful
  • Plays with realities

There are so many definitions of it by so many different academics that it has become a phrase used to describe anything that looks culturally avante garde in an old school way.

The three stages of the development of a cultural product:

Experimental - a stage in which a certain genre attempts to establish trends

Cannon - this stage works within those trends to fix them into our cultural understanding

Post-modernism - this looks at those trends, laughs at them, pokes them with a big stick and adds something new in

There are three types of intertextuality:

Homage - imitation is the highest form of flattery

Pastiche - using imagery of one text to make a comment about another

Parody - taking the mickey


The Darkness - 'I believe in a thing called love' is an example of a post-modern video. This is an analysis including screen shots and other details. Below is the Official Music Video for it:




























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