A music promo is a music video for an artists song which is produced for promotional or artistic purposes. in the modern day music videos are primarily made and used as a marketing strategy which is intended to promote the sale of an artists music.
What is the purpose/function of promo?
The purpose/function of a promo is to promote a song from an artist and make it well known to the public on order for them to buy the artists music and make the artist successful. A promotional video does this by giving the audience something else to do rather than just listen to it, as a successful music video can make a song from an artist very well known as well as successful. An instance where the music video has been a great promo to make the song the extremely successful is with the song 'Gangnam style' by PSY. The songs video has since become the most viewed video on YouTube with over 2 billion views.
Where can music promos be viewed?
Music promos can be viewed on many different media platforms. The first of these being on the television on any music channels such as MTV or Capital FM etc. A second way where music promos can be viewed is on the internet through web-sites such as YouTube or Vimeo, or even the artists own web-site if they have one. A third way where music promos can be viewed is possibly on adverts on the either television, internet or even sometimes in the cinema before a film. Below is an example of the official Oasis web-site which has a section in it that you can view their official music videos.
Digital technology has had a big impact on the exhibition/consumption of music videos in many different ways due to the advancement of multimedia devices.
A positive way in which digital technology has impacted on the exhibition/consumption of music promos is that technology has given the audience of an artist/s a wider range of ways to view their music promos. This allows the artist to target multiple audiences that use different ways of viewing music promos. Some of the devices that can now be used to exhibit music promos are devices such as smart phones, tablets, consoles and laptops.
A negative way in which digital technology has impacted on the exhibition/consumption of music promos is because of all the different ways of listening to and buying music, such as ITunes and YouTube, some businesses that sell CD's have now lost a lot of money due to the lack of people buying CD's, statistics show that in the space of 10 years from 1996-2006 the number of chain music stores has decreased by over three quarters from 9,500 to 2000. In turn this means that jobs have been lost as well as businesses put into debt. The company HMV had to close all of its stores in the US in 2004, and virgin megastores reported losses of £495 million over the next 2 years.
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