Wednesday, 18 June 2014

Conventions of a Music Promo


In this post I shall be analysing RUN-DMC's music video to their single 'walk this way' ft. Aerosmith. I will analyse this video in detail to show my understanding of the conventions of a music promo. Below this is the music video that I will be analysing.



In one of the first shots of the music promo there is a shot that shows both of the bands that sing the song in the same shot next to each other with a wall separating them. The wall that is in between both of the bands could be there to show either the difference in both of their styles of music which is rap for RUN-DMC, and Aerosmith's music is described as blues-based hard rock which contains elements of  Pop, heavy metal and rhythm and blues.

Another reason that the wall could be there is to show the possible segregation between black and white music artists in the mid 1980's since back then there was not many black white artists working together.

 
 
 
Around about a third of the way through the music video there is a close up shot which shows the lead singer of Aerosmith breaking through the wall and singing the chorus of the song through this hole in the wall. The parts of this shot which are conventional for a music video is that first of all it shows the artist performing apart of their song. The second part of this shot that is conventional of a music video is that it is a close up shot focusing on the main singer from Aerosmith.
 
The narrative from this shot could suggest the breakthrough between musical relations of those of different ethnicities, or even the breakthrough of both of their types of music working together. It could be suggesting this in the narrative because it shows him breaking through the wall that is separating both of the bands.
 
The lighting from this shot is also used well as it makes the lead singer seem of more importance and as well as that it also makes him stand out more while he is singing through the hole in the wall of which he had made.
 
 
 
 
Just over half way through the video you see the audience of who both of the bands are performing to jumping round and dancing to their music. This is conventional of a music video because in a lot of music videos there are scenes where you will see an audience listening to the band/s and dancing along to them, they use this because it tries to make the viewer of the video feel like they are their watching them perform with the audience and tries to get the viewer more into the video.
 
 
 




Near towards the end of the music video their is a long shot that shows the name of one of the bands in big flashy letters being lowered down towards the stage. Some could say that this is conventional of a music video because it is the bands advertising themselves by placing their own name in the video, meaning that if the audience or a viewer sees the music video then they will see the name and know who the band are.

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