Vox Pops

Magazine Adverts Conventions

 

 

This is a magazine advert by the Red Hot Chilli Peppers in 2006 for their new album ‘Stadium Arcadium’. I believe that this is an effective magazine advert because it is attractive to the eye and also the main text which is the name of the new album is bold and large which could make people want to find out what it is. At the top of the poster it clearly has the name of the band ‘Red Hot Chilli Peppers’ so that people that haven’t seen this new album know who it is by.

The magazine advert also includes information on when the album is released which is very important, as it says the album comes out on the 8^th May 2006, this gives people the opportunity to go to a store on this day knowing it will have been released if they want to buy it.

Other information on the magazine advert includes a small piece of text below the release date of the album saying that it includes their hit single ‘Dani California’, this gives them a chance to increase their sales of their album as if people that do not know much of the Red Hot Chilli Peppers but they know of this hit song as they’ve heard it and really like it, then they may buy the album to see if they like their other songs in the album, giving them a better promotion of themselves and better marketing.

As well as all of that information the magazine advert also includes some advertising for the company O2 as at the bottom right corner their is their logo and on the left of it in the middle is some text that says 'Text CHILLIS to 2020 for exclusive downloads, ringtones and competitions on O2'. This could give the Red Hot Chilli Peppers a wider range of target audience in the people who are with O2 as it gives them access to these extras meaning that more people may want the album or other Red Hot Chilli Peppers merchandise.



The genres target audience: Indie Rock

Indie rock is a genre of alternative rock that originated in the United Kingdom in the 1980s. Indie rock is an extremely diverse genre, with sub-genres that include those of indie pop, jangle pop, C86, and lo-fi, among others.

The name of Indie/Rock, takes its name from the word Independent, meaning not influenced or controlled by others in matter of opinion. The bands which are labelled Indie/Rock will usually show their own uniqueness by having their own different styles and portraying a certain look in order for them to be and look different from the norm, this comes in terms of fashion, fan base and their characteristics in the way they portray themselves.

Seeing as each indie band aims at its own different fan bases this gives a wide range as to who the audience could be, seeing as the audience are not only attracted to the style of music, but the how a band portrays themselves to the public or even down to what they wear, examples of different fan bases within indie rock are those of Oasis, Red Hot Chilli Peppers etc.

CD digipack ideas

Example of a similar bands website

Above is an example of a website produced by a similar band, Oasis. You can see that they advertise all of their previous music videos so that they are seen by the public, as well as thaty they have different tabs in which you can see various information about the band, and of course have their bands logo in the top left corner so they are recognised.

Questions from the focus group

Thumbs up thumbs down: do you like the song  

-what sort of Target Audience would you expect the song to have

·        Age:

·        Gender:

·        Type of person who would listen to this song please tick:

 

We will now present our idea:

 

·        What changes would you make?

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

·        Have you seen an idea like this before? Scale of uniqueness, 1 being unique 5 not:

 

·         1       2       3       4       5

 

What genre you think it is – multiple choice

________________________________________________________________

 Your name: __________________________________________________________________________________

Your Age:

__________________________________________________________________________________

You’re Gender:

__________________________________________________________________________________

CD / DVD digipack

what is a digipack?

• Card packaging
• Gate fold effect
• 4-8 panels
• more info than traditional case
• Special editions / limited edition / collectors edition, this is a marketing tool
• often additional material, extra disc, poster, lyrics, booklet

The above image is that of the front cover of the Kings Of Leon new album 'Mechanical Bull'.  It is packaged in the card material as digipacks would be expected to be and also has the gate fold effect as expected. On the front cover it is a very simple design that has been carried out and used in other merchandising and advertising for their new album to help people to recognise the album when they see it.

However there is also another design that you could have which is below, they may have done this so that the audience has a choice as to what one they would want to buy, but the similarity between both of the covers is that they both contain the same sign image that is the title of the album.

 

 

 

 

The back cover of the album is the same for both of the albums, and has exactly what you would expect of a CD digipacks.