There are so many definitions of it by so many different academics that it has become a phrase used to describe anything that looks culturally avante garde in an old school way.
The three stages of the development of a cultural product:
Experimental - a stage in which a certain genre attempts to establish trends
Cannon - this stage works within those trends to fix them into our cultural understanding
Post-modernism - this looks at those trends, laughs at them, pokes them with a big stick and adds something new in
There are three types of intertextuality:
Homage - imitation is the highest form of flattery
Pastiche - using imagery of one text to make a comment about another
Parody - taking the mickey
The Darkness - 'I believe in a thing called love' is an example of a post-modern video. This is an analysis including screen shots and other details. Below is the Official Music Video for it:
What
is inspirational / creative? Technical approach – camera / editing,
mise-en-scene, effects
Where
the promo draws inspiration from
Fatboy slim – praise you
The dancing in this is all straight from the spot, as well as the
idea for this kind of video being imaginative and creative as it hasn’t been
done before.
Possibly what happens in real life as to the dancing and it was
making it recognised.
Peter Gabriel – sledgehammer
All stop motion, which would have been different at the time and very
unique as it hasn’t been done before, loads of different shots and styles.
Dali with the images of people forming, the face made out of fruit.
Nirvana – in bloom
Breaking conventions / expectations of their own band in the video.
They’re all perceived as someone else.
Taken inspiration from an old 1950’s TV show.
REM – everybody hurts
Uses a lot of different shots but remains in the same mise-en-scene
throughout a traffic jam. There is narrative at the end of the video.
Could come from everyone joining together to help each other in times
of need, or moving on from what’s happened.
Johnny cash – Gods gonna cut you down
A lot of different celebrities involved in tribute. In remembrance of
him.
The inspiration comes from Johnny cash’s life, and is effective in
black and white.
Weezer – pork and beans
Reference to viral videos, parody of the viral videos or getting the
actual stars from them involved.
This is inspired by modern day viral videos.
A-ha – take on me
Extremely different to anything at the time, all animation at parts,
being dragged into the newspaper. Merges animation and real video together.
This could be inspired by a romance between these two people and that
they couldn’t be together but they found a way, as in the video.
Blur – Coffee & TV
It is unconventional as it has some sort of animated puppets that do
not follow the lyrics at all which is disjuncture. It is narrative reliant. However
there is performance in their as they are seen as if they are rehearsing.
The inspiration could be about simply a person that is missing and
found a milk carton with a picture of him and returned home.
A long
year and we don't like rainy days
Time to go on a holiday
We pay our taxes and the man lets us go away
So we should go, we should go
Jump on a plane and as we are flying low
Many many heads looking out the window
The sun is shining below me is my lilo
So we should go, we should go
14 or 40, you lie about your age
A funny foamy party is followed by a rave
Fly, fly away, 'cause you might find a better place to play
Where there is a man with a union jack on his back... you know stereo, the
stereotypes... we all dance together
Super cubre libre we love the soiree...
Beer goggles on and I'm sick in the buffet.
Who was that girl? And what was her name?
I couldn't find her man she went back on a plane
14 or 40, you lie about your age,
A funny foamy party is followed by a rave.
Fly, fly away, 'cause you might find a better place to play
Where there's a man with a union jack on his back,
You know stereo, the stereotypes... we all dance together
You can fly, fly away, 'cause you might find a better place to play
Where there's a man with a union jack on his back,
You know stereo, the stereotypes... we all dance together
Will and the People are an alternative
rock band from London, UK. The band members consist of Will, his brother Jamie
Rendle, Jim Ralphs and Charlie Harman. The band released their eponymous debut
album in 2011. It included the singles, The Game, Salamander and Lion
in the Morning Sun. The band’s second album, Friends was released in
January 2013 and included the singles, Holiday and Eyes. The band
members live together west of London, where they rehearse and record music.
Song choice: Holiday
What style
of music?
The style of
this music video is a mixed genre being alternative rock and have found
themselves being nominated for the best of British song award with their song
holiday.
What are the
conventions in that style?
The conventions
of an alternative rock style of music is that it was supposed to be against the
norm since alternative rock emerged in the 1980’s, however the style has since
become very popular and some may say mainstream therefore paradoxing itself from
its original purpose. For example artists such as Coldplay and Fall Out Boy
came out with very “against the norm” songs and videos with them such as The
scientist from Coldplay.
Inspirations?
For our
group the main inspiration of finding and making a music promo to this style of
song is that it is a song in which you can do anything with, you can give a
narrative that follows the lyrics exactly and tells a story, or you could do the
complete opposite with barely any narrative and still be able to pass it off as
a good music promo. We feel that this would work well as the point of a music
video is to get the audience repeatedly watching and talking about the video
and some of the controversial conventions within it expanding popularity for
the band.
Example of
existing videos?
·Will
and the people - Holiday (band version of video)
·Clean
bandit - rather be (this video follows the style we would like but not the song choice)
·Vampire
weekend - A Punk
·Two
Door Cinema Club - what you know
·Wilkinson - afterglow
·Coldplay - the scientist
·Kings
of Leon - Red morning light
·Red
Hot Chilli Peppers - Can’t Stop
Theory?
We feel that
the song choice and the video that we will produce will subverts the theory of
what a music video consists of by Laura Mulvey and also the theory of Michael
Shaw, as they believe that they objectify men and women in different ways
sexually and with power, and also that the majority of videos are made up of recycled
styles, immediate gratification and even soft core porn.
For the task that we have been set we had to search throughout the internet to find a song by an unsigned artist that we could use to create a music video for that song. We had to find an unsigned artist because it then meant that their song would not be owned by any company meaning that there are no laws stopping us from using that song to create a music video.
Firstly I searched on the internet for unsigned artists and came across the website called Best of British. After listening to multiple podcasts on their website all containing many various songs, I came across two songs that I thought should be shortlisted that we could use for our music video. The first of these songs was called 'Money' by a band called Missing Andy. Missing Andy have had a few popular songs over the recent years that have amassed over 1 million views altogether, the most viewed being the song 'Made in England'. I believed that the song 'Money would be a good choice of song to put on the shortlist because it had a fast tempo to it meaning that we would be able to incorporate the fast paced editing and shots that we wanted to.
Missing Andy - Money:
The second song that I managed to find was a song by a group called Will and the People called 'Holiday'. I managed to find this song also by searching through the Best of British podcasts and finding it during listening to a podcast. This song would be a good song to do because it is a song that would allow you to do anything you wanted with it and it still be seen as a good music video. You could make the video have a strong narrative to it and it could work, or the video might not be related to the song at all and it will work. Ryan and I wanted to find a song in which you could do anything with as we can include a lot of shots and loads of different affects. It is a fast paced song as well and therefor you can manage to have a load of different shots.
